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Explore this Wikia Project: P.R. Defined - P.R. Terms - The Tipsheet - P.R. Tools - prWikia news page - Books about P.R. Welcome to the Public Relations Wikia! Our Mission here: to describe the history and development of public relations as a profession to serve as a resource for PR tactics and tools to engage public relations professionals and those seeking to enter the profession to help edit and improve this wikia project to act as a community gathering place for public relations professionals, who can share their experiences and knowledge about the profession with others Feel free to give guidance, support and encouragement to the prWikia project. And be original here. It is allowed. Ways you can help here Visit our PR tipsheet page, where you can read and share your own tips about tools and techniques you've used Start a User page (by hitting your user name, above, then "edit") and tell us about your experiences and your background Help edit and create articles that will accurately reflect public relations as you know it as a profession Featured article Ivy Ledbetter Lee (1877-1934) is considered by some to be one of the modern founder of modern public relations, along with Edward Bernays. Lee was born near Cedartown, Georgia on July 16, 1877. The son of a Methodist minister, Lee was a Princeton graduate and worked as a newspaper reporter and stringer at the World newspaper in New York City after which he worked on political campaigns. He and a partner established the nation's third public relations firm, Parker and Lee. The new agency boasted of "Accuracy, Authenticity, and Interest." Lee developed "press releases" during a 1906 coal strike. He went on to develop a "Declaration of Principles," for the developing profession. P.R. Quote of the Moment: "Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.” - Edward L. Bernays, PR Pioneer