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[[Image:Bernays1920s.JPG|thumb|right|Edward Bernays, PR pioneer, late 1920s.]]
'''Edward Bernays''' (November 22, 1891 - March 9, 1995) is regarded by many as the "father of public relations," although some people believe that title should be shared with other early PR practitioner, such as [[Ivy Lee]].
==Contributions to public relations==
[[Image:Propagandabook.png|175px|right|thumb|Bernay's 1928 book "[[Propaganda]]."]]
PR industry historian Scott Cutlip describes Bernays as "perhaps public relations' most fabulous and fascinating individual, a man who was bright, articulate to excess, and most of all, an innovative thinker and philosopher of this vocation that was in its infancy when he opened his office in New York in June 1919." Much of Bernays's reputation today stems from his persistent public relations campaign to build his own reputation as "America's No. 1 Publicist." During his active years, many of his peers in the industry were offended by Bernays's continuous self-promotion. According to Cutlip, "Bernays was a brilliant person who had a spectacular career, but, to use an old-fashioned word, he was a braggart."
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